Local SEO is all the craze now. Among the many statistics that point to the relevance of SEO among local businesses, arguably the most crucial among the rest is how 50% of mobile search users are led to a store relevant to their query every day. Considering that online consumers use mobile devices more than their desktops, there is now a pressing need for you to optimize your site for mobile search.
Below are ideas on how you can further maximize your site’s performance on local search.
1. Get listed
Search engines are no different to a phone book. Back then, people reach out to you by looking for your number and address on the phone book. The principle remains the same with sites like Google and Bing, but there are things that you need to do to stand out from the pack.
One of these ways is to sign to Google My Business. Filling out your business profile will make your local shop be seen much easier on Google. Instead of sifting through the list of search results, your business profile will appear on top of the list on mobile; for desktop users, it will appear on the right side.
To maximize the impact of your profile, read this excellent post at GetResponse for the 10-point checklist of the best Google My Business practices.
2. Make your NAP consistent
For businesses who have rebranded, changed address, or replaced numbers, make sure that your NAP (name, address, and phone number) is updated and consistent across all channels such as your social media profile and other directories you have signed up for. You do not want people to miss out on your shop because you featured incorrect NAP on any of these channels.
You also want to feature your NAP on your site using a Schema creator tool. It will help inform search engines and correctly format your NAP.
3. Leverage user reviews
User-generated content is something that local businesses need to focus on to help them gain more customers in the future. There is a good reason why consumers trust peer recommendations more than branded content. Unbiased reviews coming from a point of view that other customers can relate to is key to driving more sales to your business.
Since user reviews on Yelp appear on search results, you need to make sure that you manage your reviews properly to help influence leads to becoming clients. Here’s a great post on Dealer Marketing about using UGC for SEO.
4. Make it mobile friendly
Getting your customers to click on your site is half the battle. The next step is to make your site load fast enough so users can find the information they need about your business.
Therefore, you need to make a mobile-friendly version of your site help increase your conversion rate. Here’s a comprehensive guide by Distilled about the best mobile site design practices that you need to observe.
5. Build local content strategy
Developing and publishing content for your local business requires meticulous research and planning. Because most content strategies are not necessarily concerned with the location of your audience, planning a strategy that is geared towards your target market who lives nearby your shop demands for a more deliberate and well thought-out plan. To help you get started, look no further than this cautious guide on Moz.
Wrapping it up
Local SEO is an integral part of your brick and mortar business. As long as you observe and implement the ways featured in this post, you can be sure to be ahead of the curve and convert your SEO efforts into actual sales.