20 Jan Consumer Report Shows People Trust Google as a News Source Over Traditional Media
Consumer’s Trust Google Over Traditional Media For News, Recent Study Shows
According to recent findings by Quartz, search engines are being considered (for the first time in history) to be one of the most reliable source of news and general information. Search engines have even been considered to be more reliable compared to traditional publications. A survey that was done by Edelman (a PR firm) of 27,000 people reveals that a total of 72% of the surveyed had confidence in search engines while a total of 64% of the same had their trust in traditional media. When it comes to millennials, this gap of trust tends to be wider when it comes to traditional media and search engines.
The most interesting thing about this, as this report indicates, is the fact that most search engines tend to not report on anything. Rather, they tend to collector. They simply aggregate news from their original sources. This trust that most people have for search engines mostly comes from the fact that most of them usually gives the user a first glance look and also gives them the chance to get the information from a variety of sources.
A Change In Consumer Demand
Overall, consumers are showing a demand to consume news from multiple sources in an effort to avoid what could be a slant. They want options. They want to have the freedom of choice. They want the ability to reference multiple perspectives. They want control over their news, something that traditional media is not able to give them.
Also, something to consider is that Google is able to understand each user better from previous search and browsing activity. This allows them to serve up what they think is the most satisfying result, making a custom feed of what they think is most relevant to your life based on previous actions.