09 Dec Digital Ad Spend To Grow 15% In Next 2 Years, Fueled By Mobile
Digital Ad Spend Projected To See Strong Growth, Fueled By Mobile
ZenithOptimedia released a report this week revealing estimations for global ad spend in the year 2015.
Some Key Points:
- Online advertising grew 16.9% in 2014 is said to be the fastest growing advertising medium
- Projected growth of 15% over a the next two years.
- Online advertising makes up up to 24% of total global ad spend
- 10 years ago it only made a total of 4% of global ad spending.
A decline in newspaper, as well as magazine advertising, shows the reallocation of advertising budgets going towards online advertising.
A Mobile Boom
Mobile is expected to account for a total of 51% of all new advertising dollars between the year of 2014 and the year of 2017 is going to be an astounding driver in the growth of global and ad spend.
Fueled by the pervasiveness of mobile devices with a combination of innovations in ad technology, between 2014 and 2017 mobile advertising is expected to grow a total of 38%.
Advertisers are said to be seeing most benefits with social media display advertising as well as retargeting.
Companies like Facebook and twitter have restructured their operations promptly for mobile consumption as well as advertising. Due to this, the two companies are on the path to bagging a total of 33% of all mobile ad spend in the year 2014.The ads in this two companies are laid out so as to blend harmlessly into the content feed.