24 Feb Google Rolling Out Local SEO Update in UK, Canada, and Australia
Google first introduced an updated algorithm called Pigeon for local search results this past summer but it was rolled out only in the US. With many SEO companies reporting significant changes in their clients local search results coming from the UK, Canada, and Australia it seems as though the local search algorithm has been expanded.
The rollout seems to be further along in the UK then in Canada or Australia as a local SEO in the UK explained on Google+ seeing a reduction in local packs, going from 7 listings down to 3 but no reports have come from the other countries, yet. Local businesses be warned, this reduction in local pack listings means increased competition, so your SEO better be on top of their game.
There has also been reports of “significant volatility” in Google Maps results across all of the aforementioned countries. BrightLocal reported a comparison of old local search results versus recent results noting significant changes. The Maps radius has tightened for local searches and the results have been shuffled with some local SEO clients moving up in the search rankings while others have dropped several positions.
Domain authority, inbound links, and other factors affecting local search results will likely have a greater impact on local search results as the Pigeon update rolls out in further detail across the UK, Canada, and Australia in the coming months.