Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

24 Sep Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for thin content spam. Private Blog Networks, PBNs, are generally groups of blogs or sites often controlled by one publisher, with the goal of building up links within the network as a way to help particular content rank better in Google.

Private Blog Networks, PBNs, are generally groups of blogs or sites often controlled by one publisher, with the goal of building up links within the network as a way to help particular content rank better in Google. They aren’t really “private” from Google or the public. They can be seen but the “private” name seems to come out of the idea they aren’t really meant for public visitors but instead just to generate links mainly for SEO ranking purposes.

This is the difference between a good PBN and a bad one! Your PBN sites should have a purpose more than just pushing rank.

Some SEOs and Webmasters use these PBNs to artificially inflate their Google rankings either through content spamming or link spam.

If a visitor comes to a site, enjoys the content and shares it.. is it spam? I don’t think so

Those who run PBNs are not convinced this is the end for their networks. As reported, Alex from a PBN wrote on a black hat forum that he doesn’t “believe the end of PBNs is somewhere near,” but he did admit “of the current wave of PBN de-indexation.” He still thinks quality PBNs have a shot but clearly, PBNs are something Google is not a fan of.

Get better at hiding things… Sloppy doesn’t work at all anymore

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