Their kind of startup gets the least funding, so this event gathered the best for a chance to win. -
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Their kind of startup gets the least funding, so this event gathered the best for a chance to win.

Their kind of startup gets the least funding, so this event gathered the best for a chance to win.

Business startups are hard to start, maintain, and grow. Especially, funding. It’s very hard to find people willing to put their money on a startup business.
Sometimes the search for the right financial backer(s) can be a lot like putting up a romantic personal ad:

WANTED: Entrepreneurial woman with brilliant idea seeks funding to make it come to life. — W4WMAnyone (location: everywhere)

— Startup CEO seeks generous funders to help share innovative and groundbreaking technology with the world. Must like game-changers, bright ideas, and long nights of inventing.
— Turn ons: do-gooders and rich people.
— Turn offs: the uninspired and sexists.

Lucky for startup founders, some people are working to make it easier for female entrepreneurs to connect with investors.

Like Women Who Tech, a group that supports and promotes women-led startups, and Craig Newmark, the founder of Craigslist. They recruited some of the most impressive startups led by women in the Northeast to compete for $25,000 for their business — no strings attached.


In a “Shark Tank”-esque set up, 10 startup finalists came to Microsoft’s Times Square office to convince seriously successful people they deserve first prize. While there was only one winner (#1 below), clearly many startups were included that were just as deserving of the money.

Here are a few of them:

1. Seamless wearable technology that can provide useful data collected from your body

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Image Source: Tech Times T-Lounge on YouTube

This event’s winner was SoftSpot by Moonlab for its wearable technology. But this isn’t your momma’s Apple Watch that everyone can see. This tech can be put anywhere — underwear, bathing suit, whatever — making it virtually invisible as it collects data on you and the environment around you.

2. A pregnancy test that’s eco-friendly (you can flush it down the toilet!)

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Image Source: DreamItVentures on YouTube

Pregnancy tests have been around for decades, and not much has changed about them. But this new test by Lia Diagnostics is pretty darn awesome. It’s super small and discreet, so you don’t have to worry about sneaking around with a long box. Then you can simply flush it after use, which keeps your business your own — while being better for the environment.

3. A medical device that quickly and automatically detects bedsores 

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Image Source: Brandon Ellis on YouTube

Gaspard’s Rubitection, Inc. created a device that can help health care providers catch bedsores before they cause a huge problem for patients. How? Through a device that uses light on the skin to detect ulcers. Simple, easy, effective!

4. A mobile app that parents looking for carpool buddies can really find useful

Screen Shot 2016-01-14 at 4.23.11 AM


Image Source: GoKid on YouTube

Little Sonia has a birthday party to go to but wants to get a carpool together? Try GoKid; it makes scheduling and keeping track of responsibilities a breeze. Something that makes it easier to parent and help the environment? Yes, please!

5. The award-winning mobile app that can help small business owners diagnose problems
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Image Source: Vizalytics on YouTube

Imagine you’re a business owner who has a big event planned, but nobody seems to be coming through the door. You’re probably thinking: Is it me? Vizalytics can help you answer that question with info about traffic and transit delays that might have a big impact on attendance.


According to an MIT study, women founders get only 7% of venture capital dollars. They obviously are not getting their fair share, which is why this female-only event is so awesome.

What do you think of this event that supports female startup entrepreneurs? Share your thoughts in the comments below — we’d love to hear them!