13 Oct Make The Most Of Your Marketing Budget With SEO
Many people who own businesses spend a lot of time and money on marketing without ever giving a second thought to SEO. Without knowing how effective SEO can be, these business owners choose more traditional advertising methods such as taking out an ad in the newspaper or on TV. While there is no doubt that these classic marketing methods still have value, it is important for business owners to turn an eye toward the future by taking advantage of the many benefits that SEO has to offer.
Get The Most Out Of Your Digital Marketing Budget
Why should you care about SEO? Imagine this scenario: after careful thought and planning, you come up with the perfect advertisement that you run with some of the more traditional media outlets informing customers about the many benefits of the products or services that your company provides. Chances are that the people who hear or read your ad will turn to the Internet to find more information. When they do, they may not be able to remember what your company was called. Instead, they may just search for the types of products or services that you offer, clicking through on the first search result that comes up that matches their query. Unless you optimize your site for the search engines, there is a high likelihood that it won’t appear at the top of the search listings. As a result, the ad that you put so much time and effort into just backfired by driving customers to your competitor’s website.
Not only should this help you see how important SEO truly is, but it should also help you understand why it is essential to make it a large part of your overall marketing strategy. In fact, it should be one of the primary advertising methods that you focus on as you grow your business.
Making The Most Of Traditional Marketing And SEO
Ideally, you should focus on integrating a solid SEO strategy with a more traditional marketing campaign. By approaching your marketing from a wide variety of angles, you can reach the most customers possible. This means combining traditional marketing methods such as radio, television and print ads with more modern approaches such as social media marketing and website optimization. By reaching out to potential customers through all of these different outlets, you can help build recognition for your brand while informing people about the products and services that your company offers.
SEO Makes It Easy For Customers To Take Action
Traditional advertising methods may inform people about your company or services, but they don’t necessarily make it easy for people to take action. Oftentimes the ads come on while they are driving their car, making dinner or dealing with a number of other distractions that prevent them from acting on the information right away. With SEO, however, people are searching specifically for businesses like yours and are more likely to be in a position to take immediate action. For instance, if you run a dental office, people who are searching for a dentist on their mobile phone can tap on your phone number on your website and call immediately to make an appointment. This is far more effective than traditional ads where people may have to scramble to find a piece of paper to write down your number before the ad is over and then call at a later time when it is more convenient.
SEO Strategies And Techniques
There are a number of ways that SEO can contribute to your marketing efforts. Whether you use on-page SEO tactics, develop excellent content, using keyword-rich titles and linking your posts together, or off-page strategies such as social media marketing and link building, focusing your efforts on optimizing all aspects of your site can help it appear higher in the search results. This in turn can help draw attention to your business, while at the same time building brand recognition.
What it boils down to is that getting your site listed well in the search engines can dramatically increase online traffic, which in turn can translate into more sales or leads. The higher you can get your site listed in the search results, the greater the odds that people will click on your site rather than the sites of your competitors.
Before you invest more money in traditional advertising, take a look at how well your website is currently ranking. If it is not as high as you would like it to be, it is worth hiring an SEO firm to help you achieve a higher listing.