Search Engine Optimization, or SEO, is one of the most important aspects of a website’s digital presence. Google is often the first stop for users when looking for a new service or product.
Achieving a top spot in the search engine’s rankings can be a huge factor in the success of your business. There are many competing businesses on the web these days. It can be difficult to reach that coveted top spot in Google’s rankings.
Luckily, that’s where Engage the Crowd comes in. We’re a Minneapolis SEO company that offers a range of expert SEO services to help businesses. These services include:
- SEO Site Audits
- Local SEO services
If you’re new to SEO, it can be tricky to grasp how it all works. It can also be difficult to understand the many factors that play a part in optimizing your ranking.
To better understand SEO, it’s important to realize that SEO is grounded in three distinct pillars. Technology, Relevance, and Authority are the three foundations of SEO.
For Google to fully understand the relevance of your site, it needs to be able to crawl and index it properly. Your site needs to be optimized.
This technical optimization may not be as easy as you would think. Many content management systems lack built-in SEO functionality.
XML sitemaps, structured data, canonical pages, optimized URLs, and other technology based underpinnings are important for your website’s SEO. The average web developer often overlooks these areas when creating a website.
For large sites, optimizing the technology aspects can be even more important. E-commerce sites and news publishers can limit themselves by not taking technical SEO seriously.
Optimizing the technical side of your site can improve your visibility. This optimization can set your site apart from the competition in search results.
Among our other services, Twin Cities-based SEO agency Engage the Crowd offers site audits. During an audit, we will examine and review a website based on technical SEO and other SEO factors. We can then provide customized recommendations for improving your site.
Another foundation of SEO is relevance. Once you’ve allowed Google to easily crawl and understand your site, you need to make sure that the search engine likes what it sees.
One of the primary ways of doing this is by optimizing your website for the right keywords. Doing this will allow Google to comprehend what your website and the pages of your site are about.
Keyword research needs to be performed to make sure that your site is focused well. Keywords should be highly relevant to your business.
Through competitive analysis, you also need to determine if your site can compete with other sites that are ranking for the same keywords.
Once you’ve chosen the ideal keywords, you need to make sure they are fully optimized and integrated into your site.
This optimization can be done by employing optimal title tags, meta descriptions, and quality content. These actions may also include optimizing your website’s navigation menus, URLs, internal links, and images.
Engage the Crowd is a Minneapolis SEO company that can develop the perfect strategy for your business. We will make sure that your website is as relevant as possible and that your site is attracting the right visitors.
Optimizing the technology and relevance of your site will be a huge step in the right direction. But it doesn’t end there. The third important pillar of SEO is ‘authority.’
Google doesn’t only look at your site to determine its quality. It also looks to other locations around the web to determine if your site is the real deal.
Google can determine authority by the amount of recognition your site has received over time. This recognition includes things such as high-quality links and mentions across the web.
It’s important for your website to establish itself as a source of trustworthy information. You need to get links and mentions of your site from highly trusted sites, using a smart link building strategy.
Developing the authority of your website is an ongoing process. It is composed of many elements. Along with the other two pillars of SEO, it can be difficult to know the next steps.
By considering and improving upon the three pillars above, an SEO service can help to improve your search ranking, improve your authority after a Google penalty, and ensure you achieve success.
For a straightforward and down-to-earth consultation with Minneapolis SEO experts, Engage the Crowd, get in touch with us today.