01 Mar Pinterest Promoted Pins to Expand in 2015: Introducing the “Pinstitute”
Pinterest has become a household name with millions of users pinning endless types of images ranging from fitness tips and diet plans to extravagant vacations and exotic cars. Not only is it great for planning your next big event, it has become an excellent tool to increase product and brand awareness for companies of all kinds.
Eight months ago, Pinterest rolled out a beta program using promoted pins for their brand advertisers in hopes this would increase their pinned content and drive more consumers to their products. The program has been successful and now Pinterest would like to offer all U.S. based partners that same opportunity.
Pinterest released the following information regarding the success of the promoted pins beta program:
- Promoted Pins perform just as good, and sometimes better, than organic Pins. Brand advertisers achieved about a 30% bump in earned media from their campaigns.
- Promoted Pins perform long after a campaign ends. Since Pins last forever, an extra 5% bump in earned media in the month following the end of a campaign was seen.
- Brands both in and out of our core categories found success.
- Auction-based Promoted Pins (CPC) are seeing success, too. Many self-serve beta partners saw major gains in traffic and impressions.
Promoted ads are reservation based and available at a CPM
Pinterest is still tweaking the promoted pins with advanced targeting and improved formatting, but with the introduction of the “Pinstitute” they will teach you how to connect your business with pinners to maximize your return from Pinterest. Select brands and agencies will be invited to attend workshops and those not invited will have access to webinars and other online resources. I don’t know about you but I will be waiting for my invite Pinterest!