11 Oct Do A Quick SEO Site Audit On Your Own
Doing an SEO site audit is something most website owners avoid, but in reality it actually isn’t all that challenging. A quick SEO audit can shed so much light onto what improvements your company can make to improve your bottom line. It helps you quickly offer up a glimpse of how you can help clients if you are an SEO pro.
It is a good skill to have in your back pocket, especially if you are going to take your SEO marketing skills to market one day and sell your services. Either way, for people who have been at SEO awhile, an SEO audit is quick. That said, it could take you a good 15 minutes to get through the first few you ever do. In time, you will become quicker, and identify alarming problems early on.
An audit requires the domain name, brand name, and location if it is relevant to the business. This tutorial makes the simple assumption that you do not have access to or do not know how to use analytics or Webmaster Tools.
The best part about an SEO audit is in finding out where actual traffic is originating. The reason this is good is because it can show what is working right now.
Toss The Domain In Your Favorite Tool
At a site such as SEMRush check for the root domain. Without an account, you will be able to pull a graph of PPC and organic website traffic, check the top five keywords and even get a glimpse of your top five competitors. While at it, take a look at the competition graphs.
Search The Brand Name
Do go ahead and search the brand name in Google. Then search the location. Then search the brand name and the location. Conduct the same searches in Bing too. Can you find the domain in the listings? What is its position? Is it easy to locate, such as in the number one spot? Are there good site links that provide some quality indications of what’s on the page? Does anything in the listing hurt the business reputation?
Look at the root domain as well. Take a thorough and close look at the pages, and ensure from this vantage point that they make thorough, sensible, and meaningful use of appropriate keywords, titles, and tags.
Evaluate The Site Map
Does robots.txt exist or should meta robots be in place? The idea is to determine whether there are issues that may be making a hackers dream, or shutting off meta information that could help your site.
Check For Indexing and Page Errors
Do check out the domain name with http:// alone, and then with http:// and www, together, and then http://doman.com/index.html and then with just htm. The alternatives should provide a 301 redirect to the real domain where the site sits. It is little details such as this that can push a site from usable into the “unvisited” or “back out to results” on Google status. Those are not good, if you were wondering.
Evaluate On Page Elements
In Moz SEO Toolbar, check the title and description for readability and optimization of style and for keywords. Check the site for headers, and ensure that there is an H1 header describing page content, and encompasses relevant page keywords. This is where the Web Developer Toolbar is useful for looking at the tags for images. Shunt off CSS to evaluate if there is any hidden text.
Evaluate Site Structure
Do take a jaunt over to the site’s domain and take a look to determine whether it is well-organized and easy to use or not. Does it follow a hierarchical structure, and are links returning with unique keywords even? Do a spot check on content, such as blogs, and rate frequency and freshness of content. Do also comment whether it is quality content. Check out the social media sharing options, and whether visitors are engaging on the site, such as by commenting.
Are there many backlinks or referring domains? Look to see if the graphs are trending upward or downward. Check out the competitors’ information from SEMRush. Check on Open Site Explorer and Majestic SEO to verify their results are similar.
Social and Web 2.0 Profiles
Search Google and Bing for the brand name and each social media site separately.
See if the brand name brings back a hit with each of these social media sites.
Visit all of the social media accounts and make sure contact information is complete and correct. Take a look at the design and make sure it matches up with the design colors and logo on the website and across the brand.
Ensure that regular content is posted that is interesting and relevant. In addition, check out how well people are taking to the brand by viewing comments, retweets, shares, subscribers followers and the like. In addition, go back and check to see if they have any videos posted. Do they have a YouTube account too?
Videos and a YouTube channel where regular postings are occurring are a great way to engage customers. It also builds the search engine rankings as well. It seems like a hassle, but when you see the results of having videos you will wish you had started sooner.
It was not as painful as you thought, now was it? You learned a lot and now have a clearer picture of where to center your SEO marketing efforts. You could still stand to go through a thorough SEO audit replete with keyword analytics, but that is a subject for another day. This simple audit provides a good bit of qualitative and quantitative data to help you close a consulting deal.